Established in 1976 as an expansion team, the Tampa Bay Buccaneers (Bucs) play in the South Division of the National Football Conference in the NFL with their home stadium — that features a 103-foot (31-meter) pirate ship — in Tampa, Florida. After a solid string of playoff appearances leading up to 2002, the Buccaneers won Super Bowl XXXVII that year but haven’t reached that high again. Last week, the Bucs introduced “enhanced” logos and helmet designed by a design team of the NFL.

1976建立作为一个扩展的团队，坦帕湾海盗（海盗）在他们的主场，具有一个103英尺的橄榄球国家橄榄球联合会南部活动（31米）在佛罗里达州坦帕海盗船。一个固体的字符串的季后赛表现导致了2002后，海盗赢得超级碗三十七年但还没有达到那么高了。上周，海盗队介绍，“增强”标志和头盔的设计团队设计联盟。

The previous identity of the Bucs had been designed 17 years ago and it was starting to show its age; the skull and swords looking more like late 1990s clipart drawings and less like the streamlined, pointy sports identities of today. Not that looking like today’s other sports identities is a good thing by default but you have to keep with the times and the Bucs are doing just that. The typography is exactly what we expect: pointy and stroked. The iconography too: meaner and stroked. And the alternate logo (ship, seen below) also: merchandise-y and stroked. Despite the expectations being met yet not exceeded the logo is more effective with a crisper use of lines and dimension. Thanks to the color change and removing a lot of those extraneous black lines the new logo is less muddied and busy.

以前的海盗的身份被17年前设计的，它已开始显示其年龄；颅骨和剑看起来更像是上世纪90年代末的剪贴画图纸，不喜欢流线型，尖尖的体育身份的今天。不，像今天的其他运动的身份是默认的一件好事，但你必须与时俱进，海盗队的正是这样的。印刷术正是我们所期待的：尖抚摸。意象：寻人和抚摸。和替代的标志（船，见下文）：merchandise-y抚摸。尽管期望得到满足而不超过标志是更有效地与一个线和尺寸更清晰的使用。由于颜色的变化和去除那些多余的黑色线条的新的标志是不模糊的，繁忙的。